Get in touch with usAt its simplest, weaving is the art of crossing threads over and under each other.
Sounds easy, right?
Spoiler: it’s not.
Imagine two sets of threads — the warp, which runs vertically, and the weft, which is woven across. Now imagine guiding hundreds (or thousands) of them through an old-style shuttle loom, by hand, with precision, patience, and probably a good deal of muttering.
Weaving is one of humanity’s oldest skills. It’s how threads become towels, cloth becomes culture, and looms become time machines. Every village had its own techniques, its own designs, and its own secrets — passed from one generation of weavers to the next.
At Jennifer’s Hamam, we work exclusively with artisans who use traditional shuttle looms — no electricity, no automation, no shortcuts. Why? Because these old-school methods produce stronger, more durable, and much more beautiful textiles than any modern machine ever could.
On a shuttle loom, every motion counts.
And that’s the point. Machine-made textiles can be faster and cheaper, but they often lack the structure and soul of a piece made by hand. If a thread breaks during handweaving, the artisan stops and repairs it. If a knot is needed, it’s tied with care. No two pieces are ever truly identical.
This is why our towels, robes, and linens feel different.
They are different — made slowly, with thought, and with deep respect for the material.
So yes, weaving is technically the act of interlacing threads.
But in reality?
It’s storytelling. It’s heritage.
And it’s a kind of magic that only human hands can make.
Learn more about the people behind the looms on our Weavers page or begin shopping with us remotely to experience the difference for yourself.