Get in touch with usThis spring brought another important milestone in the journey: a new website — and a fresh way to share the story.
The relaunch of jennifershamam.com was more than a design update. It was a chance to slow down, reflect, and build something that mirrors the spirit of the work itself — clean, clear, crafted by hand.
From new product pages to immersive educational posts, the new site was created to answer the questions clients have been asking for years. Why does thread matter? How is the linen different? What’s the real difference between our hand-woven pieces and the machine-made ones sold everywhere else? Every page was rethought to bring visitors closer to the weavers, the techniques, and the heart behind each piece.
The new site also makes it easier to explore from anywhere — and of course, shopping remotely is still possible through the Virtual Tour Booking form.
Unlike mass-market brands, Jennifer’s Hamam does not offer a traditional online shop. Every item is made in small batches and constantly changing, but more importantly, showcasing full collections online would lead to widespread copying by small factory producers. Protecting the weavers’ livelihood — and the integrity of the craft — means keeping the collections personal, private, and only available via direct contact.
Originally, the plan was to write an update about the relaunch on its own — but life had other plans.
On April 24th, Istanbul experienced a significant earthquake. Though thankfully there was no damage to the shops, the team, their families, or friends, the outpouring of concern and kindness from clients around the world meant more than words can express.
So instead of simply launching a website, it became a moment to reflect on what really matters: community, connection, and resilience.
To everyone who reached out: thank you.
To everyone who paused to check in, share a memory, or book a virtual tour — the team is deeply grateful.
It’s hoped that the new website brings people even closer to the magic of weaving, whether visiting in person or from across the world. As always, if something feels awkward to find or use, feedback is genuinely welcomed — as are requests for articles about topics you’d like to learn more about: weaving, the hamam, or textiles in general. Send us your ideas and we’ll do our best to accommodate.
There’s so much more still to come.